Tuesday, September 14, 2010

Everything You Ever Wanted To Know About Fashion Week, But Were Afraid To Ask [Fashion Weak]

Fashion week began today in New York. But if you're not one of those sprites who lives for capital-F fashion, you might ask, What is the point of this thing and why everyone is so dressed?

How many fashion week are there?

How much blindstitches there are a hand-rolled hem? Wikipedia counts 138 global fashion weeks, which means you can have more than two and half years of your life to spend, but do nothing lining up outside places of Belgrade to Brisbane and from Rio to Riga, and has only one closed circuit. It's Fashion Week always somewhere.

But as something fashionable, there is a hierarchy. These are the weeks when fashion designers like Calvin Klein, Marc Jacobs, Chanel, Dior, Burberry, Valentino, and any other supplier of $ 3k dresses whose perfume or lipstick or a purse us ordinary people may one day be moved through successful branding to buy unveil their new seasonal collections. These are the fashion weeks that the people who knock off Calvin Klein et. al. pay attention to. And these are the weeks that fashion editors of major fashion magazines and buyers for major stores live. While there are other fashion weeks around the world in order to obtain fame - Sydney, Sao Paulo - the fashion weeks aren't that the Big Four in principle be regarded as regional affairs in the worst case, and potential sources of raw design talent feeder its best.

Why fashion week does happen?

Because rich men want money.

So that the season is in fashion now face?

Fashion is six months out of step with that of the Earth seasons, so what is about to be shown in New York, London, Milan and Paris for spring / summer 2011. Autumn / winter collections are shown in February and March. centralized scheme.) The fashion calendar is insane for a lot of reasons - the supply of winter coats at Saks in August, anyone? - But with the explosion of media interest in fashion week in the last years and the widespread look-through look documentation of each new collection, one of the most important of those reasons is that knock-offs of the new collections can become stores before the originals do. It does not take a rocket scientist to see a slideshow of Style.com and e-mail close-up shots of a bag to China - and China can have (a slightly tweaked, pleather version of) the bag in the window H & M In eight weeks.

Who puts on fashion week?

The important collections in New York to appear on a corporate-sponsored event known as Mercedes-Benz Fashion Week in New York, managed by the entertainment conglomerate IMG. IMG is much smaller fashion weeks around the world, in fact. There are in New York that the site associated with IMG to take, however - including label Vena Cava and Erin Fetherston show this season on a kind of upstart event called Mac by Milk (so named because it is sponsored by MAC cosmetics and takes place at a photo studio called Milk Studios), which competes directly with the fashion of the IMG week.

What designers get to participate?

Any designer can organize an off-schedule show without the approval of either MAC or IMG. Designers show off-site and off-schedule of course pay for (or seek corporate sponsorship to cover) their location and the cost of the hair and makeup, casting, lighting, sound design, set, crowd control, and all other aspects of production. IMG, which centralizes certain expenses, such as safety, cost tens of thousands of dollars to design a show to fit on a location of spaces at Lincoln Center. Showing at MAC location Milk is free for designers - but you are must invited to your collection there.

How many shows are available?

This season in New York, there are 264 shows will be held from September 9 to 16. (Of course, many of them are crap.)

Who live fashion shows?

Fashion shows are not open to the public, and Fashion Week is not a public event. Designers, through their PR agencies, the tendency for members of the media to invite buyers who work for large department stores and boutiques around the world, and friends of the designer. Also: Celebrity their closest friends. Whom they spend up.

Seating show on the stage is allocated in direct correlation with the position of a guest in the darkness of the industry and constantly shifting pecking order. (I still really Standing Room Only.) The art of putting together a front row is said to be extremely complex, at least according to this story published every season.

Can you sneak?

Absolutely! The old tents in Bryant Park, if you have the time had done in the line and you on a given guest hood show was confirmed, and you were allowed past the main security cordon, it was possible for a diligent guy who looked the side show-hop for the rest of the day, like a bored teenager in a multiplex. MAC at Milk, where instead of building is shared with many other companies with foot movement of their own, sometimes even a touch softer entry. If you have a friend who goes to shows, there is the old trick where they RSVPs, and get on the guest list, thus ensuring its own admission, and gives you her paper invitation that you to produce to the front of the line when, mystifyingly, your name is somehow not in the list. requires patience and a listening ear for some contentious issues of fashion. Even if in a nightclub, never ever quarrel with the door. This season, many fashion shows have moved to an e-ticketing system that the ancient practice of sneaking in. Kind of a shame really.

What weaken it to a show?

Time slow and disorganized (sometimes charming. The music tends to be extremely loud, as the photographers in the press riser at the end of the runway. They act as a kind of very vocal collective conscience. Photographers will yell things at the upcoming celebrities (and free will boo when their late arrival, the show), they will yell at the front row guests at their legs (crossed legs uncross create shadows on the runway, which ruins shots once in a Jill Stuart show the music looks about three stops, and photographers, as one, began to sing. (Not particularly tune fully, but still.) Twelve-to-fifteen minutes later, it's all over, and everyone runs for the exits, creating more challenges and opportunities for patience. Then it's time to sneak into the next show, or hit an open bar and consume some drink drink sponsored the color of the nuclear waste.

How do people decide what to wear to shows? Is the proper etiquette to the designer of the show wearing you? Are there others?

I am personally believe that wearing a designer of the clothing label's show is a bit like wearing a band t-shirt to a concert - and lame fanboy-ish. But when I do not own anything that really would be eligible. In the tents, the crowd includes editors wear head-to-toe runway looks (Oh hi, Dello Russo Anna!) And the people in the most crazy get-ups imaginable. Like a golden Unitards with do-it-Gaga glasses and hairy golden moon boots. (On a guy.) This means happy regular mortals wear is whatever the hell they want. Someone will always be something much weirder.

How many shows, each model run?

A model who does about average - ie, a model who has risen head and shoulders above the thousands of 5 to be delivered a later date. I think the current record for most shows walked into a New York Fashion Week is held by a Karlie Kloss, who in about 31 shows and presentations strutted during the autumn / winter 2008 season. She was 15 years old .

How can fashion week experience as you did?

This season, more designers than ever before to broadcast their shows live online play to the lowest obsessives want to view them. Jezebel was not invited to Proenza Schouler or Marc Jacobs, but I'll look at both and Style.com Marcjacobs.com or . Style.com is actually broadcast in 1915 fashion shows, including Phillip 3.1 Lim. StyleList simulcast almost 40 of the New York shows, including almost all participants are technical kinks with live webcasts of fashion shows - server crashes and traffic congestion have. Your mileage may very.

For something hardly less-than-live coverage, of course, there is Jezebel. Sadie, Tracie, and I will Dodai be on the New York shows and all related activities to the best of our abilities. Expect plenty of slide shows and reviews, translations of the critics' prose, fashion news and analysis, noted the presence or absence of non-white models, Twitpic, unsubstantiated rumor, behind-the-scenes interviews, video clips and insightful. It will be exciting. Maybe sometimes harrowing. (I count on my liver any forgiveness.)

Like, seriously, why does this matter ?

Not everyone in fashion - and not everyone has it - and some of the arguments for influence on the runway is about what we actually wear always, in this age of globalization and street style and the Internet, a little weak. Fashion - if indeed it ever was - is no longer the strict top-down system where designers irrigate the garden of followers with their precious original ideas, these days, many trends filter up (jeggings) to filter down (shoes) . But all of us, in general, clothes, and some of the stories of the loss of the runway of the primacy in the era of open-source anything a little too neatly, a bit oversold. For many people , looking for new ways of making dresses is fun. And these shows still have a huge amount of influence on how we dress.

The runway is still true of the influential magazine editors start noting down which looks and clothing will give them the space in their forthcoming issues. The runway is where bloggers looking at the key trends and identify colors for the coming season, and it is where new textiles are first seen. (many textile design techniques that have come to be widely adopted digital printing like, were first seen on the runway, because designers are more willing to innovative, small scale R & D than the mass of retailers who are forced to be more careful to support it.) The track is where editors and stylists who work on the shows, be exposed to new models and start considering models for editorials and even brand campaigns. (which is part of the reason why it is a problem when starting and runways are almost exclusively white.) The runway is the crucible where the beauty standard in the first forged.

Send an email to the author of this post jenna@jezebel.com.

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