Fendi celebrates new Beverly Center store

The Beverly Center hit with a large dose of glamor Thursday night at the official opening of the new mall's Fendi Boutique. So far only luxury store in the mall was worth mentioning Louis Vuitton, but it seems as things go upscale, now Fendi and Prada store still open have nested in.

A large crowd looked that way to dress against the gray and white setting of the Beverly Center, just look right past the orange-colored facade of Fendi assembled for celebrate the store. Once inside, guests were quick to drool over the men Women and accessories based in the 2,000 square meter store. Number women shoes purchased, usually a red suede style with round cutouts. Men Mixed the logo sneakers and watched the small leather accessories. Part of the Night sales benefited LACMA.

And although the Champagne and shopping kept everyone very busy, it was difficult for the absence of host of the event, Chloe Sevigny ignore. She was not present in the shop or dinner at Chateau Marmont that followed, but People did not seem shocked and focused on the next biggest star in the night, Kelly Osbourne.

Osbourne, a recent extension of the E! dressed in a strapless black cocktail dress and a Fendi bib-style diamond necklace from Amrapali, all showed her new slim figure. Fendi at the dinner held under the colonnade at the Chateau Marmont. gets too busy to work out, I really miss it. Never thought I would be

Other dinner included Brad Goreski, Perrey Reeves, Cameron Silver Kotsiopoulos, all excitedly opened the sleek yellow Fendi box placed at Each table includes the latest style of sunglasses to find the Italian home. The oversized retro frames look right to everyone who put them. Do not be surprised to see more and more of the interlocking double F logo around town.

- Melissa Magsaysay

Photos: at the top, the atmosphere at the Beverly Center Fendi boutique opening match, at the bottom, Kelly Osbourne, Stacy Van Praagh, President Fendi North America, and Sharon Osbourne. / Photo credit: Stephanie Keenan