It's not enough to simply be a successful musician these days.
It's practically de rigueur to branch out into other industries, so it should perhaps be no surprise that Maroon 5 frontman Adam Levine has decided to launch his own fashion line.
Following in the footsteps of music icons Justin Timberlake, Madonna, P Diddy and Jay-Z, Levine's clothing line 222 will launch at a Las Vegas trade show later this week.